Bec Zacher Photo & Films
Photographer / Visual Storyteller
Bec Zacher Photo & Films
Read more about the design
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Bec Zacher Photography is about capturing the beauty of family life as it truly is—honest, raw, and deeply personal. Through her work, Bec preserves moments that matter, creating images that feel authentic and timeless.
Every session is approached with warmth, care, and intention—because your family’s story deserves to be seen, felt, and remembered.
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(BTS)
Creative Direction
Bec Zacher’s brand identity is grounded in storytelling, warmth, and authentic connection. The design reflects her artful, honest approach to family photography while evoking a sense of nostalgia and trust.
Brand Values
i. AUTHENTICITY
ii. CONNECTION
iii. ARTFUL STORYTELLING
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BEHIND THE LOGOS
(PRIMARY LOGO)
01. WAVE LINE WITHIN THE “H”: a subtle yet meaningful detail, reflecting the same rhythm and flow found in Bec’s tagline, “Honest storytelling ~ Artfully captured.” This wave-like element symbolizes the gentle ebb and flow of life—its highs, its lows, and the quiet moments in between.
It embodies Bec’s approach to photography: capturing the raw, real, and imperfect beauty of family stories with care and artistry. The wave also represents connection, weaving together moments into a cohesive and timeless narrative
(MONOGRAM)
02. BZ MONOGRAM: A reflection of simplicity, balance, and intentionality. The clean design symbolizes timeless artistry while maintaining a sense of approachability and warmth. The interwoven letters represent connection and harmony—values that mirror Bec’s ability to weave real, everyday moments into artful and authentic stories.
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Brand Design Credits: Tides Studio Co. | Instagram - Start a Project
Photo Credits: Bec Zacher Photo & Films | Website - Instagram